Bainbridge Consulting offers customised market research and social research
Our market research helps you understand your customers, your competitors, and your marketing environment, whilst our social research provides meaningful insights and reliable indicators about social environments and outcomes. We apply the latest theories and intelligent, rigorous design to provide accurate and timely research that allows you to make clear and unambiguous decisions.
What Is Market Research?
Prior to any commercial endeavours, whether starting, running, or selling a business, restructuring, or diversifying your products and services, market research can help you to develop and improve your business, financial, and marketing plans by providing relevant and timely insights about how best to propel the business and tap the most promising opportunities. When combined with the power of data analytics, market research can help you better understand the various parts of your business, change or update the business strategy, improve the business model or processes, understand and manage the risk associated with the business, and future proof the business thereby ensuring its sustainability.
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What Is Social Research?
Social researchers employ a range of methods in order to analyse a vast and highly variable breadth of social phenomena. From census survey data derived from millions of individuals, to the in-depth analysis of a single agents' social experiences. From monitoring what is happening on contemporary streets, to the investigation of ancient historical documents. Social research helps you understand how the public feels and may react to major issues or minor social problems, as well as providing you with current views and insights on different government policies and programs. These may be major policies impacting the general public, or bespoke programs that target certain groups, individuals or localities.
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If you're new to market research, consider reflecting on these questions. They'll help clarify your thinking and prepare you for your meeting with one of our consultants. During that meeting, you'll be asked a series of questions which will help to build a brief for our researchers. Please include all your concerns. Doing so will ensure that we address all of your needs and provide you with the best possible outcome.
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