Ethical Rules

The Ethical Rules We Support

The Research Society Code Of Professional Behaviour (The Code) outlines the ethical rules for market and social researchers. It underscores the unique responsibility when involving children, young people, and vulnerable community groups. It also aims to boost public trust in this field by highlighting public entitlement to rights and safeguards, and to reduce the need for government or intergovernmental regulation. 

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The Code

The Code defines the following behaviour: