Getting Started

Ask Yourself These Questions

If you're new to the consulting process, consider reflecting on these questions. They'll clarify your thinking and prepare you for a meeting with one of our consultants. During that meeting, you'll be asked a series of questions that will help our researchers understand your requirements. Please include all your concerns. Doing so will ensure we address your needs and provide the best possible outcome.



Q1. What Are Your Key Pain Points?

Identifying and articulating your significant pain points is essential. Often, the iceberg analogy applies – only 20% is visible, while the hidden 80% can catch you off guard. Dedicate time to analysing the limitations you aim to overcome or the opportunities you wish to explore.


Q2. What Is the Financial Impact Of Your Challenges?

Quantifying the financial implications is crucial. While these challenges may be causing sleepless nights for your senior executives, putting a figure to them helps in decision-making. We assess whether conducting research provides a return on investment. For budget-conscious situations, we offer a range of DIY options and can enhance results using existing data.


Q3. What Goals Do You Seek To Achieve Through Research?

Every endeavour requires a goal – without one, you're merely brainstorming. Begin with the end in mind, considering the impact on all aspects of your organisation. Should you encounter difficulties, our consultants can explore possibilities and offer further assistance.


Q4. What Resources Are Available For Research?

Allocating resources is paramount. Determining budgets and bandwidth guides your path. You'll need to articulate research benefits to your CFO. If you're a business owner, we extend support through a variety of cost-effective financing options.


Q5. Do You Have An Objective Perspective For Research?

Candidly, are you focused on working in or on the business? Time and cost factors influence the decision to conduct research in-house or externally. Objectivity matters when selecting the option that aligns best with your research goals.


Q6. Is The Opportunity Justified By Investment?

Evaluate if research directly influences your bottom line. If outcomes don't promise improvement, market research might not be the right path. Our experience shows that dedication in terms of time, effort, and finances yields rewarding outcomes and impacts.


Q7. How Do You Compare To The Competition?

Understanding your competitors' positioning is paramount. By knowing them intimately, you can identify distinctive areas and devise strategies to seize opportunities effectively.


Q8. Where's The Best Source For Your Data?

Determine your preferred information sources to tailor your research approach. Each segment responds differently based on your objective. Create target profiles and adapt your approach accordingly.


Q9. What Long-Term Effects Will Your Research Yield?

Are you open to change? Forecasting how research shapes your organisation enhances its credibility. Uncover exploitable areas or weaknesses requiring fortification.


Q10. How Will You Apply Your Research Findings?

After achieving initial research goals, planning the next steps is pivotal. Armed with newfound knowledge, apply findings to your business model for tangible impact.