Market and Social Research
Bainbridge Consulting offers customised market research and social research. Our market research helps you understand your customers, your competitors, and your marketing environment, whilst our social research provides meaningful insights and reliable indicators about social environments and outcomes. We apply the latest theories and intelligent, rigorous design to provide accurate and timely research that allows you to make clear and unambiguous decisions.
What Is Market Research
Prior to any commercial endeavours, whether starting, running, or selling a business, restructuring, or diversifying your products and services, market research can help you to develop and improve your business, financial, and marketing plans by providing relevant and timely insights about how best to propel the business and tap the most promising opportunities. When combined with data analytics, it can help you better understand the various parts of your business, change the business strategy, improve the business model or processes, understand and manage the risk associated with the business, and future proof the business thereby ensuring its sustainability.
Market research can answer:
Is there a need for your product or service;
Who are your most important potential customers;
How loyal are your customers today and over time;
How do customers perceive your product or service;
Most valued features of your product or service;
Customer satisfaction of your product or service;
Are there funding grants my business can access;
New opportunities for business expansion.
It also investigates the impacts of:
The location of the main market;
The location of any underserviced markets;
The size of the market (Increasing or decreasing);
Characteristics of the market;
Various market strategies and tactics;
Changing social trends and attitudes;
Potential changes in government legislation;
Emergence of new info and communication tools.
Market Research Methods
Our market research methods include qualitative, quantitative, or mixed-method research studies. We use many different survey techniques including online, mobile, paper-based, postal mail, and telephone surveys. We also use face to face interviews and focus group discussions; as well as data analysis and data visualisation of structured and unstructured data. Click HERE to learn more about the types of market research services we offer. Click HERE to learn more about the types of data analytics services we offer.
What Is Social Research
Social researchers employ a range of methods in order to analyse a vast breadth of social phenomena. From census survey data derived from millions of individuals, to the in-depth analysis of a single agents' social experiences. From monitoring what is happening on contemporary streets, to the investigation of ancient historical documents. Social research helps you understand how the public feels and may react to major issues or minor social problems, as well as providing you with current views and insights on different government policies and programs. These may be major policies impacting the general public, or they may be bespoke programs that target certain groups or localities.
Social Research Methods
Our social research methods include qualitative, quantitative, or mixed-method research studies. We use many different survey techniques including online, mobile, paper-based, postal mail, and telephone surveys. We also use face to face interviews and focus group discussions; as well as data analysis and data visualisation of structured and unstructured data. Click HERE to learn more about the types of social research services we offer. Click HERE to learn more about the types of data analytics services we offer.
Book Your Free Appointment
Click HERE to book your free appointment. If you're new to market and social research, consider reflecting on some starting questions HERE. They'll help clarify your thinking and prepare you for your meeting with one of our project consultants. During that meeting, you'll be asked a series of questions which will help to build a brief for our researchers. Be sure to include all your concerns. Doing so will ensure that our researchers address all of your needs and provide you with the very best possible outcome.