We are in a period of significant change unlike any other in human history. Information is being created at an astonishing rate. In the last two years alone, more than 90% of the world's data has been produced. The main driver is transactional data being produced by companies, financial institutions, and online intermediaries. This includes trillions of bytes of information about customers, suppliers, and operations. As researchers, our job is to analyse this information, discover meaningful insights, and present them in ways that are easy to understand. So our mission is simple - We tell stories with data!
Brendan has more than 20 years experience as a small business owner and consultant. His company, Bainbridge Consulting, offers customised market research, social research, data analytics, information services, business consulting, and training. Prior to this, he worked for twelve years as a sales and marketing manager, business development manager, and account manager, representing leading manufacturers and resellers in the information technology industry.
His value to an organisation is not only his experience, but also his ability to help his clients achieve improvements in their sales and marketing activities across key enterprise and government markets.
Brendan helps business leaders and senior management drive demand and develop sustainable long-term relationships with prospects and customers by planning and implementing well researched, innovative sales and marketing initiatives. He also helps marketing teams, direct, indirect, and channel sales teams and partners, to measure performance, identify and define opportunities, prioritise and deploy improvements, and monitor and review outcomes.
Brendan is a member of the following professional associations:
- Australian Computer Society
- Australian Marketing Institute
- Financial Services Institute of Australasia
Carmela has more than 20 years experience in market and social research, with almost 10 years in Australia and more than 10 years abroad. She previously served as a Professor at URS, lecturing in business and communication research subjects. Since coming to Australia, Carmela has focused on qualitative and quantitative research, evaluation, and policy review.
Carmela has a unique ability to synthesize large amounts of information. This allows her to provide highly relevant and reliable insights which can be used to realign and refocus organisational direction and culture, and to identify opportunities for growth. Carmela spends a great deal of her time helping senior management succeed. She is well known for her hard work, dedication, intelligence, communication skills, and her ability to understand and manage teams.
Her educational qualifications include a Bachelor of Arts in Communication Research, a Master of Arts in Education majoring in Education Management, and a Master of Development Communication. More recently, she has completed a Master of Philosophy and is currently completing a Doctor of Philosophy, both through The University of Queensland.
Carmela is a member of the following professional associations:
- Australian Market and Social Research Society
- Australian Institute of Management
- Australasian Evaluation Society
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