We are in a period of significant change unlike any other in human history. Information is being created at an astonishing rate. In the last two years alone, more than 90% of the world's data has been produced. The main driver is transactional data being produced by companies, financial institutions, and online intermediaries. This includes trillions of bytes of information about customers, suppliers, and operations. As researchers, our job is to analyse this information, discover meaningful insights, and present them in ways that are easy to understand. So our mission is simple - We tell stories with data!
Mr Brendan Tuppack
As the company founder, Brendan enjoys bringing people together. He does this by developing and maintaining relationships with researchers, consultants, and the management and staff of a diverse range of organisations. He willingly shares his considerable skills and knowledge, assists others in developing professional skills, encourages the application of ethical standards, best practice, and well-planned policies, and provides the best possible service for his clients.
Before starting his business, Brendan worked for more than 20 years in senior IT sales and marketing roles. His specialties include strategic sales, pre-sales, and consulting experience in the Enterprise, Government, Not-For-Profit, and SME markets, and the development and management of channel partners, channel sales, and channel strategy. He has a broad knowledge of information technology, business intelligence and analytics, and marketing research and technology.
Brendan is a member of the following professional associations:
Ms Carmela Lagasca
Carmela has more than 20 years experience in market and social research, with almost 10 years in Australia and more than 10 years abroad. She previously served as a Professor at URS, lecturing in business and communication research subjects. Since coming to Australia, Carmela has focused on qualitative and quantitative research, evaluation, and policy review.
Carmela has a unique ability to synthesize large amounts of information. This allows her to provide highly relevant and reliable insights which can be used to realign and refocus organisational direction and culture, and to identify opportunities for growth. Carmela spends a great deal of her time helping senior management succeed. She is well known for her hard work, dedication, intelligence, communication skills, and her ability to understand and manage teams.
Her educational qualifications include a Bachelor of Arts in Communication Research, a Master of Arts in Education majoring in Education Management, and a Master of Development Communication. More recently, she has completed a Master of Philosophy and is currently completing Doctor of Philosophy through The University of Queensland.
Carmela is a member of the following professional associations:
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