Bainbridge Consulting offers customised market research which helps you understand what your customers are thinking, their buying patterns, and their demographic information. It also considers market trends, what your competitors are doing, and your marketing environment. Using a pragmatic approach, we provide you with insights which shape your business direction and propel you towards the achievement of your vision, mission, strategic and operational objectives.
Our benchmarking services provide a snapshot of your business performance against the performance of others. It involves detailed data gathering, measurement, and analysis of your business, comparing various aspects of your business processes in relation to best practice standards, usually within a well-defined peer group, according to the specification contained in your brief. This information helps determine your business strategy and direction.
Business Feasibility Studies
A business feasibility study is a controlled process for identifying problems and opportunities, determining your objectives, describing situations, defining successful outcomes and assessing the range of costs and benefits associated with several alternatives for solving a problem. The study is used to support the decision-making process and is based on a cost benefit analysis of the actual business or project viability. The study is conducted during the deliberation phase of the business development cycle prior to commencement of the business plan. It is an analysis that includes recommendations and limitations which are utilised to assist the decision-makers when determining if the concept is viable.
As a business, you want to stay competitive. In order to do this, you need to constantly analyse your existing market for any relevant changes. As a business owner, the information you find and interpret is essential to your survival. In order for you to be successful, you need to adapt to any changes in the market or else you'll lose money.
Customer Satisfaction Surveys
Recent market research into the correlation between customer satisfaction and business outcomes shows that companies with high customer satisfaction had 10% higher profits, 11.6% higher margins, earned a greater number of customer service recommendations, and found their customers felt higher prices were justified by higher levels of service and quality. By understanding what is important to your customers, you can expect to achieve similar results.
Environmental monitoring provides a periodic and/or ongoing monitor of published market data, trends and other relevant information to help you stay in touch with what’s happening in an industry sector.
Sales and Marketing Strategy
A competitive sales and marketing strategy based around customer insight is essential to business success. Sales and marketing executives need to develop strategy that is customer-centric, takes into account marketplace potential and risk, and incorporates contemporary best practice. We offer highly customised services in this area. We can help you to:
Market Analysis and Segmentation
Market Analysis provides a comprehensive analysis of a specific market, drawing on secondary data, market interviews and expert consultation to enable effective decisions about market entry, growth or direction.
Market segmentation divides your market into distinct segments based on needs, characteristics or behaviour. It seeks to identify profitable consumer segments best suited to your offering, and make your segmentation actionable for users across an entire organisation, not just the marketing team.
Marketing Return on Investment
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