Source Chicago Humanities Festival
Some time ago, I was speaking with a group of young people about marketing and at the time I wished I had a video which was both entertaining and informative. Well as it happens, yesterday I was trawling the internet and I stumbled across this video of Philip Kotler speaking at the Chicago Humanities Festival. I like it because Philip explains things in such simple language, whilst still providing enough information to be of interest to those more experienced. He also defined two topics which I found very interesting. I've transcribed these for you in case you're interested.
What is the Expected Role of a Chief Marketing Officer?
Characteristics of Firms of Endearment
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